Consumer Research Agency
Consumer research, market research, and brand insights for CPG, DTC, food and beverage, pet, beauty, and wellness brands. We uncover the 'why' behind purchase decisions through proprietary research, so your marketing resonates from day one.
What We Offer
As a consumer research agency and market research firm for consumer brands, Bigeye delivers proprietary insights that inform every brand strategy, creative brief, and media plan we build. Whether you need quantitative research, qualitative research, brand tracking, message testing, or rapid consumer research, our team has 20 plus years of consumer category expertise.
Most research firms deliver a report. We deliver direction. Insights only matter if they change how you go to market. Our research connects directly to brand positioning, creative, media strategy, and customer experience so you can act on it immediately.
We work with CMOs and marketing leaders who have been burned by guesswork. Whether you need to validate positioning, understand a new audience, test creative, or identify growth opportunities, our research is designed to reduce risk and improve performance across the funnel.
Our consumer research capabilities include brand perception studies, audience segmentation, concept and creative testing, messaging development, competitive analysis, and customer journey mapping. Every output is built to inform real decisions across branding, media, and lifecycle marketing. 20+ years of experience. $200M+ in client revenue influenced by research-backed strategy.
Research Methodologies We Offer:
Quantitative Research
Survey design, statistical analysis, market sizing, and segmentation studies with sample sizes from 200 to 5000+ respondents.
Qualitative Research
In-depth interviews, focus groups, ethnographies, and online qualitative communities for the nuanced "why" behind consumer behavior.
Brand Tracking
Ongoing measurement of brand awareness, perception, consideration, and competitive positioning. Quarterly or monthly cadence.
Concept and Message Testing
Validate creative concepts, taglines, packaging, and product ideas with target consumers before launch.
Persona Development and Audience Segmentation
Psychographic and behavioral segmentation that goes beyond demographics. Includes look-alike audience build for media activation.
Pricing and Willingness-to-Pay Research
Van Westendorp, Gabor-Granger, and conjoint analysis to find the price point that maximizes both volume and margin.
Competitive Intelligence
Category landscape analysis, competitor positioning audits, white space identification, and share of voice tracking.
Key Benefits
Consumer Research Strategy (EyeQ Platform)
Audience Segmentation & Persona Development
Brand Perception & Awareness Studies
Concept & Creative Testing
Messaging & Positioning Validation
Customer Journey Mapping
Competitive & Category Analysis
Purchase Behavior & Decision Drivers
Survey Design & Quantitative Research
Qualitative Research (Interviews, Focus Groups)
Data Analysis & Insight Reporting
Research Integrated with Media & Creative
We know every project is unique, and you might have some questions before getting started.
What types of brands does Bigeye work with?
What makes Bigeye different from other marketing agencies?
What channels and platforms do you manage?
How do your engagements work?
What results can we expect in the first 90 days?
What is EyeQ research?
How do you measure success?
How is your consumer research different from traditional market research firms?
When should a brand invest in consumer research?
More Services
Ready to work with a creative agency that combines beautiful work with measurable results? Let's talk about building your brand.
Bigeye
